Identity, UX/UI for Web + Mobile, Product Design, Packaging. Designed for Blackcreek Digital.
Imaware, a Microdrop product offering, is a direct to consumer, ultra precise home-based testing platform that empowers individuals to become aware of life-alternating conditions. My task was to fully realize the brand vision and to design a holistic experience that included the digital presence, as well as the physical product. The primary goal was to create a sense of trust and expertise by emphasizing usability and clear visual communication.
By utilizing the full UX Design process, from the initial discovery, design, testing and continuous iteration, I was able to create a product that emphasizes the human element, is rooted in simplicity and tells a story of empathy and empowerment. Imaware is currently one of the most important products coming to the market that will allow consumers to take control of their health and guide them along their patient journey.